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AYER & FRIENDS

With AYER & FRIENDS, we expand the world of AYER to include selected brands from make-up, fragrance and skincare. A curated selection that serves as inspiration and a thoughtful extension of our own range.

PoBeau
Our own skincare brand
With PoBeau, we offer an independent skincare brand with its own character and a dedicated online shop.
Discover PoBeau →
Our Friends at a glance
Make-up
Expressive looks, high-quality textures and modern colours.
GA-DE Metallic Eyeliner - 105 Indian Ocean
GA-DE Metallic Eyeliner - 105 Indian Ocean

Waterproof metallic eyeliner with intense shine and precise color payoffThis creamy waterproof eyeliner delivers radiant metallic color with exceptional definition and long lasting wear. The smooth texture glides effortlessly over the lid creating even vibrant lines with excellent water resistance.The innovative formula is enriched with orchid extract antioxidants and protective polymers to care for the delicate eye area while ensuring a flawless application.The twist up pencil with integrated sharpener allows precise application from fine lines to bold dramatic looks.

Content: 0.63 Gramm (€28,571.43* / 1000 Gramm)

Regular price: €18.00
GA-DE Selfie Lipstick - 859 Milan
GA-DE Selfie Lipstick - 859 Milan

Creamy lipstick with care boost and long lasting colorThis creamy lipstick combines intense pigments with nourishing ingredients for a comfortable wear and a soft velvety finish. The smooth texture glides effortlessly over the lips delivering even color and reliable longevity.A blend of pure pigments and fine polymers ensures optimal adhesion while nourishing argan oil deeply conditions the lips leaving them supple and lightweight throughout the day.

Content: 4.2 Gramm (€5,833.33* / 1000 Gramm)

Variants from €21.00
Regular price: €24.50
GA-DE IDYLLIC HIGH DEFINITION MASCARA - VOLUME & LENGHT - BLACK
GA-DE Idyllic High Definition Mascara - Volume & Lenght - Black

High definition mascara for maximum volume and intense colorThis mascara delivers instant volume and definition from the first application.The nano hollow brush maximizes lash volume, lengthens and lifts even the shortest lashes.The caring formula strengthens lashes and provides intense black color with long lasting wear.

Content: 9 Milliliter (€2,444.44* / 1000 Milliliter)

Regular price: €22.00
Fragrances
Distinctive compositions with character and attitude.
JACQUES FATH - ENCENS COPAL EDP 100ML
JACQUES FATH Encens Copal Eau de Parfum 100 ml

ENCENS COPAL – Radiant citrus incense with depth and warmthEncens Copal is an olfactory journey inspired by ancient Mayan rituals and Mediterranean resin traditions. Bright notes of bergamot and mandarin open the fragrance with vibrant energy, softened by a velvety hazelnut nuance.The heart reveals a distinctive blend of mastic tree, precious iris and lively geranium, creating a floral resinous character. In the base, noble incense, sensual labdanum and warm benzoin provide depth, glow and lasting presence.Fragrance notes:Top notes: Bergamot, Mandarin, HazelnutHeart notes: Mastic tree, Iris, GeraniumBase notes: Incense, Labdanum, Benzoin

Content: 100 Milliliter (€1,350.00* / 1000 Milliliter)

Variants from €2.90
Regular price: €135.00
MAISON LABEL - JUNIPER WOOD EDP 50ML
MAISON LABEL Juniper Wood Eau de Parfum 50 ml

Juniper Wood Eau de Parfum – Maison LabelAn aromatic woody fragrance inspired by classic barbershop elegance. Cardamom, lavender and black pepper open fresh and vibrant. Juniper berries and coriander form the heart, while musk and amber create a warm, masculine base.Top notes: Cardamom, Lavender, Black PepperHeart notes: Juniper Berries, CorianderBase notes: Musk, Amber

Content: 50 Milliliter (€1,500.00* / 1000 Milliliter)

Regular price: €75.00
ELEMENTALS - METAL EDP 100ML
ELEMENTALS Metal Eau de Parfum 100 ml

ELEMENTALS Metal is a clear and powerful fragrance symbolising strength and emotional purity.Spicy herbs and aromatic woods blend with white florals to create a refined and transformative scent.Inspired by the Metal element in Traditional Chinese Medicine, representing clarity and resilience.Coriander, cardamom, birch and jasmine support letting go and emotional renewal.Result: Mental clarity, strength and emotional release.

Content: 100 Milliliter (€1,690.00* / 1000 Milliliter)

Regular price: €169.00
Skincare
Contemporary care concepts for different needs.
NEEMEN - CARE 100ML
NEEMEN - Care 100 ml

CARE – Daily Lightweight Moisturizer with Deep HydrationWhen your skin feels dry or tight, CARE delivers instant relief with an ultra lightweight texture that provides intensive hydration for up to 24 hours without greasiness. The fast absorbing formula leaves skin feeling fresh, smooth and balanced throughout the day.CARE absorbs within seconds, supplies immediate moisture and helps regulate redness and blemishes while supporting the skin’s natural resilience against environmental stress. Skin appears more even, calm and visibly revitalized.Designed as a true multitasker, CARE also works as a lightweight hair conditioner, making it ideal for modern routines and minimalistic skincare approaches.The formula is based on the proven Treemune System®, combining anti inflammatory neem extract, protective prebiotics and extremophile plants such as the resurrection plant. This complex helps protect against climate stress, improves moisture retention and supports natural skin regeneration.Enriched with nourishing illipe butter for a soft, velvety skin feel.98% natural ingredients. pH neutral. Dermatologically tested. Vegan and sustainable.

Content: 100 Milliliter (€390.00* / 1000 Milliliter)

Regular price: €39.00
NEEMEN - Clean 200 ml
NEEMEN - Clean 200 ml

CLEAN – All in One Cleanser for Skin, Hair and ShavingCLEAN is a versatile all in one solution for face, body and hair. The gentle cleansing gel cleans effectively without drying the skin and is perfectly suited for a smooth and comfortable shave.The refreshing formula hydrates the skin, strengthens its resistance to external stressors and leaves a clean, soft and balanced skin feel. Ideal for daily use at home or on the go.Powered by the Treemune System® with anti inflammatory neem extract, protective prebiotics and extremophile plants such as cactus fig. The formula supports moisture balance, soothes the skin and helps reduce irritation, especially after shaving.96% natural ingredients. pH neutral. Dermatologically tested. Vegan and sustainable.

Content: 200 Milliliter (€95.00* / 1000 Milliliter)

Regular price: €19.00
GA-DE SENSE 5 ROSE NOURISHING OIL 30ML
GA-DE Sense 5 Rose Nourishing Oil 30 ml

Luxurious nourishing facial oil for radiant skinThis silky facial oil combines five powerful ingredients of natural origin in a refined formula that deeply nourishes plumps and softens the skin.An antioxidant rich blend of macadamia argan camellia and buriti oils infused with delicate rose extract helps strengthen the skin barrier improve elasticity and enhance overall skin smoothness. The sensorial texture absorbs beautifully leaving a subtle glow and a soft delicate scent.

Content: 30 Milliliter (€1,733.33* / 1000 Milliliter)

Regular price: €52.00